The new foursquare version 5.0 arrived on the iPhone in the early morning of June 7, 2012 EST and later in the day on Android. I was anxiously awaiting the release after buzz and leaks were made earlier about a new version being released in 2012. After installing version 5.0 on my iPhone, I was incredibly happy to discover that the UX changes made by the foursquare team led by @dens, @arainert, and @mari18 have made the app much more playful, sticky to use, and visually engaging.
Since the release this past Thursday, I have already started engaging with more brands and music artists through their lists and tips than I have since becoming a foursquare user a few years ago. I get to discover and engage with these brands and bands much easier now because I am virally exposed to them through my friends foursquare activity that is now broadcast to me in the new foursquare 5.0 activity stream.
While all of these updates are great for consumers, the updates are even greater for brands who can increase reach and engagement with foursquare users worldwide and this is how: