Game Day Go and the Nokia/Microsoft AppCampus Program

by: @roomnoise

We’re happy to announce that Location Star has been selected for the Nokia/Microsoft 2013 Summer AppCampus group! For the next four weeks we’ll be in Helsinki, Finland working on Game Day Go, our first ever public app to feature Location Star’s services.

Introducing Game Day Go

Game Day Go will be available later this summer on the Windows Store. The app will keep you up to date with your favorite sporting events and on “game day” put you into the conversation to share the event with others as it unfolds. We’ll be starting by connecting your Twitter account to discussions around each event then moving to other interactions such as internal messaging, pictures, and video. We’ll be hooking in services such as Facebook and Foursquare to further share in the game.

Why Game Day Go?

We believe the design and features of the Windows Phone really shines in immersing users with event-specific content. We want to be the place on mobile to get all the info you need whether you’re physically at the game or just following it. A clean interface where content is front and center, less clutter more action.

Sign up here to keep up to date with the progress of Game Day Go as we move towards the release date. Also, anyone who’s a Windows Phone user contact us now, we’d love to get your feedback once the initial app is released.


It Can’t Be An “Ad” Anymore

by: @roomnoise

I was looking through the recent Business Insider report on the future of mobile and found it to be a good breakdown of many things that have been said before including that, overall, mobile is growing…fast. The trajectory path for both mobile use and mobile ad revenue is projected to triple in the next 4-5 years.

Mobile Ad Projections

The report has other insights. It shows just how low the CPM for mobile still is compared to desktop.

I don’t see this getting any better for a while either. For one, mobile impressions are much harder to quantify. Then ask pretty much anyone and they’ll tell you that the current mobile advertising experience (banners and page takovers) are annoying at best.

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Foursquare and Bands

by: @roomnoise

Its cool to see different uses of Foursquare tips and todos evolve. One example is the group Quiet Lights (disclosure: I am a member). Quiet Lights has a few shows in October around New York and at CMJ. We can create a tip for a venue we’re going to be playing at with information about the show and a link to music. So for people checking in, they can view the tip and hit the link on their mobile device directing them to Quiet Lights’ Bandcamp page where they can stream music on the spot.

See it in action here:

Another idea I’m kicking around is linking to a clean, mobile-optimized webpage that can do things like exchange a free download for an email or a Facebook like. There’s all sorts of things you could do here really. The point is that you have people checking-in to these places and especially if they are at shows then there’s always that inevitable downtime where they just sit and play on their phone.

If someone could have immediate exposure to a new group coming soon to a venue they already support then a connection (and maybe a fan) could be made on the spot.